Tips on How to Deliver a Newsletter

 

Format

Make template for Newsletter and use Cut and Paste

 

Identify recurring items i.e.:

·          Date

·          Executive

·          Upcoming events

·          Groups

·          Recipes

·          Reports

·          Birthday

·          Put in same place

 

Font

Easy to read - Arial/Comic Sans - Never smaller than 10 / 12 if possible

 

Layout

·          Graphics nice but not necessary

·          2 columns

·          Scans easily

·          Try to have each item stay in one column for easier reading

·          Quotes from that group help fill column - comment observation helps to make newsletter personal

·          Justify print

 

Organization

 Date of activity Or Alphabetically

 

Contributions

·          Have contributors submit not only their activity but comments about what is happening in their group using Microsoft word or word processing by email i.e.  Comments about a good book from the book discussion group / review of a film or restaurant etc.

·          Have some method of chasing delinquent contributors

·          Set deadlines

·          Make email reminder / easy if you have list / save and reuse message each month

·          Contact but don’t let it get to you

 

Sending out

·          Email saves BIG TIME

·          Make a list

·          Check email addresses

·          List category in each address

·          Protect your emails

·          BCC prevents spam

·          Need to know if newsletter has been received

·          Use Read Receipt

 

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